Activision Goes to Madagascar

Video game maker Activision is set to send gamers on an interactive trip to an island off the coast of Africa with an upcoming title based on the DreamWorks next CG-animated release, Madagascar. The game is scheduled to hit retail in conjunction with the film’s May 27 theatrical debut.

Madagascar is directed by Eric Darnell (Antz) and first-time hlmer Tom McGrath. Ben Stiller provides the voice of Alex, a lion who learns that he is a predator and that the juicy steaks he’s accustomed to come from animals like his pals. Chris Rock plays his best friend, a zebra named Marty, who doesn’t know if he’s black with white stripes or white with black stripes. Jada Pinkett Smith provides the voice of Gloria. a pregnant hippo, and David Schwimmer plays cowardly giraffe Melman .

The game features the main characters from the film, who are yanked out of their cushy lives at New York’s Central Park Zoo and thrust into the African wilderness. Players must master each animal’s natural skills as they adventure through the streets of New York City and the dangerous island of Madagascar, interacting with other animals and tackling obstacles and enemies in scenarios from the movie and beyond.

As Alex, players must maximize the power of his claws, roar and pounce, while Marty’s jump, back kick and stealth crawl help him out of tight jams. Meanwhile, Gloria has her butt smash and running barrel move, and Melman uses his helicopter spin and launch coconuts and lemurs with his neck fling.

Using their animal abilities, players explore a variety of diverse environments in mini-games and 11 action-packed chapters, including Marty’s escape from the Central Park Zoo, the Penguin mutiny aboard a giant cargo ship and a Lemur rave party. There are also plenty of character-specific bonuses and cheats to unlock in each level.

Madagascar was developed by Toys for Bob for PlayStation 2, Xbox and GameCube, Beenox for PC and Vicarious Visions for GBA and Nintendo DS.