The reality series American Chopper has been a ratings grabber for the Discovery Channel and now Activision is hoping that success will cross the median and into the interactive realm. Activision Value Publishing today announced a multi-year alliance with Discovery Consumer Products to develop and distribute video games based on the popular television show featuring a volatile father-and-son team of motorcycle builders.
The agreement grants Activision Value interactive rights to publish American Chopper games for the PC, console and handheld platforms in North America. The first video games based on American Chopper are expected to be available at retail stores nationwide this holiday season.
American Chopper debuted in 2003 and has since become the highest-rated series on the Discovery Channel, with an average of four million viewers tuning in each week to watch Paul Teutul Sr. and Paul Teutul Jr. build custom bikes, get into heated arguments and create a little mischief.
In addition to the video game tie-in, American Chopper has recently been aligned with the big screen. The Teutuls constructed a custom-made motorcycle inspired by 20th Century Fox’s futuristic thriller I, Robot for a special two-part episode that wraps up on Monday, July 19.