Paramount Pictures and Nickelodeon Movies are joining forces with World Wildlife Fund to help save endangered species. The WWF will be the official beneficiary of the Los Angeles premiere of The Wild Thornberrys Movie, which opens in theaters nationwide Dec. 20.
World Wildlife Fund is the world’s largest conservation organization, operating in more than 100 countries. In addition to a portion of the proceeds from ticket sales at the December 8 premiere, the organization will receive special exposure on Nickelodeon and at www.wildthornberrys.com.
The film, based on the Nickelodeon series of the same name, chronicles the latest adventure of the Thornberry family, which has the wildlife documentarians filming an exotic congregation of elephants in the Serengeti Plains of Africa.
Kathryn S. Fuller, president of WWF-U.S., comments, “One of the movie’s most important messages — that you don’t need extraordinary powers to do extraordinary things — is a lesson that we learn every day around the world, in the places where we work to protect elephants and other threatened species and their habitats. Like Eliza Thornberry, each of us, when we come together with a common purpose, can indeed do extraordinary things.”
In an effort to attract as many viewers as possible to the WWF site, The Wild Thornberrys Movie site will feature the famous WWF Panda logo on the homepage with a direct link to an informational page containing the WWF’s web address. A synopsis of The Wild Thornberrys Movie and movie creative will also be included in the WWF’s newletter coming out in early December.
Finally, the week leading up to the opening of the film, Nickelodeon’s latest TV hit, U Pick Live, a daily two-hour show broadcasting from the network’s headquarters in New York City’s Times Square, will host a week-long tribute to the The Wild Thornberrys Movie. During “Go Wild Week,” kids can log onto www.wildthornberrys.com to take part in a scavenger hunt, which will help generate money for donation to the WWF.
“We are so proud of Eliza Thornberry’s character in her ability to help and care for such exotic animals,” says Albie Hecht, president of film & TV entertainment, Nickelodeon/TNN. “We hope that by partnering with the WWF, we are contributing to being one step closer to preserving these precious resources.”
For an in-depth look at the making of The Wild Thornberrys Movie, see the cover story in the Nov. issue of Animation Magazine.