Warner Bros. Tests Toons in Mexico

Warner Bros., which went south of the border to find beloved cartoon star Speedy Gonzales, is again looking to Mexico as it prepares a new slate of animated shorts. According to Daily Variety, the studio will be testing new toons on our neighbors to the south before exhibiting them in U.S. theaters prior to feature films.

Recently, 1,000 families invited to Mexico City’s Six Flags amusement park got to see the new Roadrunner and Coyote cartoon Whizzard of Ow, which will precede the feature Looney Tunes: Back in Action when it opens in Mexico Nov. 28.

Warner Bros. has reportedly set its sights on Mexico because its concentration of large, young families catapult animated films to the top of the box office every year.

While Wal-Mart shoppers in the U.S. were treated to a preview of Whizzard on Nov. 1, American moviegoers will have to wait until March to catch the theatrical roll out of the new shorts. Whizzard will first make the rounds in the rest of Latin America in December, and in the U.K., Australia and New Zealand in February.