Superhero World Record, New Trailer Push Megamind

DreamWorks Animation is ramping up its promotion of Megamind with a new trailer, new posters and an attempt at setting a Guinness World Record for the largest number of costumed superheroes assembled in one place.

Actor Will Ferrell, who voices the lead character in the film, will play host at world record attempt, to be held Oct. 2 at L.A. Live in downtown Los Angeles. To set a new record, at least 1,501 people dressed as an easily recognized superhero that has appeared in a published book, comic book, TV program or film need to be on hand for the official judging. For details on the event, visit www.megamind.com/megamonth.

The event is open to anyone and kicks off a month of ‘Mega-events’ across the country leading up to the film’s Nov. 5 release.

A series of posters also were recently released featuring characters from the film, which stars Ferrell, Brad Pitt, Tina Fey, David Cross and Jonah Hill. And here’s a look at the new trailer for the film.