DIC Ent. and Fox Home Entertainment will bring American Greetings Corp.’s Strawberry Shortcake to theaters with the property’s first-ever full-length movie. Titled Sweet Dreams, the CG-animated movie is slated to open across the U.S. this October.
Written by Carter Crocker (Jungle Book 2, Winnie The Pooh series, Return to Neverland), Sweet Dreams will re-introduce the Purple Pie Man of Porcupine Peak, who has not appeared in Strawberry Shortcake productions in more than 20 years. The villain will stroll into town and cause trouble for Strawberry as she sets out to grow of fresh new fields of berry bushes that will yield enough tasty goodness everyone. In order to stop the Purple Pie Man, our heroine and her friends must travel to the Land of Dreams, learning an important lesson about teamwork along the way.
First introduced by American Greetings Corp., in 1980, Strawberry Shortcake became a hugely successful girls’ brand and spawned a series of animated dvideo releases and TV specials. The property has generated more than $1 billion in worldwide retail sales and boasts around 300 licensees worldwide.
As part of the extensive marketing program planned for the upcoming movie, Strawberry Shortcake worldwide licensing agent DIC has planned a exclusive promotion with Toys ‘R’ Us. In additon, special webisodes will advertise the film to the 400,000-plus members of the Strawberry Shortcake Friendship Club website, and American Greetings will distribute promotional e-cards at www.ag.com.
In conjunction with the release of Sweet Dreams, DIC will team with American Greetings and their partners will introduce new products, including toys from Playmates Toys and DVD releases from Fox Home Entertainment. Video games, a movie soundtrack and a Strawberry Shortcake Baby program are also in the works.