Spidey’s Venom Vs. Rage

After a record-breaking $151 million opening weekend, we’ll see if Sony/Columbia Pictures’ Spider Man 3 has legs to carry it through to another victory in its sophomore run. The film has already injected $460 million dose into worldwide box office but its venom should still be potent enough to neutralize the infection turning people into cannibals in the critically lauded 28 Weeks Later, one of a handful of brave releases to debut today.

A sequel to 28 Days Later, Danny Boyle’s 2002 highly profitable horror sensation, 28 Weeks Later from Fox Atomic stars Robert Carlyle as a family man trying to pick up the pieces after the engineered rage virus infected the population of the British Isles six months prior. Part of a program to repopulate London, he and his children soon find themselves on the run again as another breakout turns civilized people into mindless, blood-thirsty killers. Directed by acclaimed Spanish filmmaker Juan Carlos Fresnadillo (Intacto), this follow-up has a substantially larger budget than its predecessor, which allows for a lot more visual effects. Studios that contributed to the pixel wizardry include Rainmaker, Prime Focus, The Senate VFX, The Mill, Animal Logic, Rising Sun Pictures, Rushes and Framestore CFC.

While comic-book characters and zombies draw in the young male demographic, Universal is hoping to attract the ladies with Georgia Rule, which stars Lindsay Lohan who a rebellious teen forced to spend the summer with her mother (Felicity Huffman) and grandmother (Jane Fonda). Also offering an alternative to vfx thrills and chills is The Ex, a relationship comedy starring Zach Braff, Amanda Peet and Jason Bateman. Backed by a subdued marketing campaign, The MGM/ Weinstein Co. release rolls out in just over 1,000 theaters.

Also opening wide today is the Lionsgate comedy Delta Farce, which stars Larry the Cable Guy, Bill Engvall and DJ Qualls as Army reservists who are sent to Iraq but end up liberating a Mexican village from hostile forces. Next week sees the return of everyone’s favorite ogre as DreamWorks Animation’s Shrek the Third hits screens. To catch a glimpse of the latest Shrek viral campaign, visit www.ogrebabies.com.