Sony Wins Bid War Over Emoji Project

joy-emoji-150

Sony Pictures Animation has triumphed in a three-studio auction for an animated feature pitch inspired by those lovable 21st century pictographs: the Emoji. SPA has signed a deal with pitchman and director Anthony Leondis for nearly seven figures, according to Deadline.

Leondis (B.O.O., Igor, Lilo & Stitch 2) will co-write the project with Eric Siegel. The aggressive bidding was spearheaded by SPA president Kristine Belson — Sony’s Michelle Raimo Kouyate will produce the film.

No word on whether the project was made possible by the recent launch of the long-awaited taco Emoji.

Emoji movie

Emoji movie

  • E.Wil Entertainment

    This movie is going to be awful because it’s trying to catch up on a fad: emojis.