Sony Picks Up Easter-Themed Hip Hop

Sony Animation has picked up the rights to Greg Ostrin and Michael Weiss’ Hip Hop for development as a feature film.

According to The Hollywood Reporter, the studio paid mid-six figures for the project, in which the Easter Bunny retires to live as a pet with a suburban family. The trade reports the studio is interested in turning it into a mix of CG-animation and live action, along the lines of Alvin and the Chipmunks.

News of the deal came the same day another Easter-themed project, a live-action film called I Hop was picked by Illumination Entertainment, a production company affiliated with Universal.