Universal Studios and DreamWorks co-founder Steven Spielberg have released Shrek and other DreamWorks Animation properties from their exclusivity to Universal theme parks, according to Daily Variety. Revealed in SEC papers filed Wednesday by DreamWorks Animation, the move gives the toon studio the option to send its toon characters to other amusement companies.
Shrek, DreamWorks Animation’s equivalent of Mickey Mouse, became strictly a Universal park attraction when the animation unit split off to become a publicly traded entity in 2004. Spielberg, who reportedly receives 2% of grosses generated by Universal Studios theme parks, gave DreamWorks Animation permission to deal with other parks.
While the Shrek 4-D animated movie attraction has been a hit at Universal parks in California, Florida and Japan, DreamWorks Animation has had trouble convincing Universal to make rides based on some of its other animated properties. The company will now be able to shop those projects around.