Microspace Communications Corp., a provider of point-to-multipoint satellite services, has delivered Shrek 2 to moviegoers via satellite, completing the first phase of a digital cinema pilot program with DreamWorks. The digital film was delivered using Microspace’s VELOCITY satellite service.
Sam Matheny, manager of digital cinema development for Microspace comments, “Microspace has been preparing for this over the past two years by participating in many test and demo situations with top entertainment industry companies and executives. We have now moved from the lab to delivering the summer blockbuster movie to a live theatre with paying customers."
Shrek 2 was beamed to Galaxy Cinemas in Waterloo, Ontario. The next phase of the program will involve gradually increasing the number of receive theater sites. If successful, the model will replace the practice of delivering electronic files by hand to theaters for digital projection. Most theaters still project films from 35mm prints, but more and more are adopting digital equipment.
Founded in 1988, Microspace is a privately held company with headquarters in the U.S. and a presence in Europe, and is a subsidiary of Capitol Broadcasting Company, founded in 1937. For more information, visit www.microspace.com.
Shrek 2 opened to a whopping $25 million on Wednesday, May 19, and took in another $108 million over the weekend.