Shoreline Entertainment and Perfect Circle Productions have partnered to launch Straightline Animation, a division dedicated to the acquisition and production of animated feature films and television. Headed by Dean English, Straightline Animation is designed to combine the market know-how of Shoreline Entertainment with the creator-friendly atmosphere of the division’s team.
Morris Ruskin, CEO of Shoreline is currently producing the animated film The Living Corpse. He’s also executive producing the stop motion animated film O’Apostolo and he has several animated projects in development.
“The Living Corpse is the first animated film that I’ve produced, and I’ve loved every minute of the process,” says Ruskin. “On top of this, the market is interested in the product, therefore it is a venture that I’m excited about and it makes business sense. We joined forces with Dean because of his vast experience in this world.”
Straightline Animation is the summation of perfect timing for English – the right idea, at the right time, with the right partner. “Combining our appetite for animation and Shoreline’s ability to effectively bring projects to the market should put some smiles on the faces of producers and directors,” English says.
The company’s official launch is at the 2011 Annecy Animation Festival. To set the tone for the company, there is an open competition to design the logo for Straightline Animation with the winner getting a first-look deal on their next feature film with Straightline Animation.
Shoreline Entertainment is about to have its 20th anniversary and to date Ruskin has produced close to fifty films and Shoreline has handled close to 200 films, while Perfect Circle has seen its feature productions screen in Annecy, Cannes, Berlin and Toronto.