‘SeeFood’ Whets Appetites at Cannes

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Golden Network Asia Ltd. has announced that Malaysian-produced animated feature SeeFood has signed multiple worldwide distribution deals, worth over $2 million US. The sales were reported Monday during the Marche de Film in Cannes, France to the Malaysian Pavilion – hosted by the National Film Development Corporation in association with the Malaysian External Trade Development Corporation and managed by the Global Creative and Media Agency.

Confirmed sales include: Select Media Holdings for India, China Lion Cultural Media and Beijing Bona Film & Television Culture for China, Ciptu Mutu Ent. for Indonesia, K& Entertainment for South Korea, Wild Side for France, Splendid for Germany, Duka Film for Turkey, California Filmes for Latin America, Luxor for Russia and former CIS regions, Kino Swiat of Poland and MT Entertainment of Indonesia. Golden Network is still in talks with further distributors and expects to secure more deals later this week.

SeeFood, which had a fully-booked screening at Cannes Monday evening, follows the adventures of a bamboo shark named Pup. When human poachers steal egg sacs from his reef, Pup makes it his mission to save his siblings—and ends up leaving his oceanic home to enter the beautiful but dangerous world of humans. The 3D animated film is partially supported by Malaysia’s Ministry of Science, Technology and Innovation and the Multimedia Development Corp. (MDeC), and was co-produced by Silver Ant and Al Jazeera Children’s Channel. The film was produced entirely in Malaysia and marks Al Jazeera Children’s second co-pro with the country after Saladin: An Animated Series.

Golden Network’s managing director Carrie Wong said, “This is my first time distributing Malaysian contents and I was impressed by the refreshing, novel and high quality animations that were produced by Malaysian talents. In the near future, I would be honored to represent many more Malaysian programs.”

Adam Ham, executive director of GCMA (the agency appointed by the Malaysian Government to create marketing campains for Malaysian Creative Content Market Access Trade Mission programs) said of SeeFood’s success at the market: “As a result of this, I am pleased that Malaysia has reached yet another milestone for its Creative Content Industry, where SeeFood managed to penetrate so far 50% of the world population and we now hope that this will open the international market for other Malaysian animation producers with quality Malaysian contents.”

Here’s a trailer for Seefood: