Princess Earns B.O. Crown, Good Word of Mouth

Disney’s return to traditional 2D animation yielded a solid but not spectacular opening weekend at the box office as The Princess and the Frog won the weekend with an estimated $25 million.

Added to the earnings from the film’s limited two-week, two-screen engagement, the film’s domestic total is an estimated $27.9 million. While the dollar amount itself is far from a record-setter, the film is earning extremely good word of mouth.

That bodes well for strong business through the holidays, a strategy that has worked well for Disney’s A Christmas Carol, which finished its sixth weekend in release in fifth place with a $6.7 million weekend total and total domestic earnings of $124 million.

The Blind Side continued to rack up the grosses at the box office, finishing the weekend in second place with $15.5 million and an impressive domestic total of $150 million. The only other major wide opening of the weekend was Clint Eastwood’s Invictus, which took in $9 million, good for third place.

On the visual effects side, The Twilight Saga: New Moon added $8 million to its total, which now stands at $267 million, while 2012 hit a total of $155 with a $4.4 million weekend.

Other animated features continued to slide, with Planet 51 landing in 12th place for the weekend with $2.3 million and a domestic gross of $37 million.

Wes Anderson’s Fantastic Mr. Fox was two slots back, taking in $1.4 million for the weekend and bringing its domestic take to $16.2 million.