The big screen release of The Oscar Nominated Short Films 2012 which launched on 120 screens across North America last Friday has beaten expectations and last year’s box office record, the Academy has revealed. Totals for 2/10 to 2/12 came to $412,304 with a per-screen average of $3,436 compared to last year’s average of $3,165 per screen—a 37% increase. Since the theatrical run program began in 2005, attendance has grown by 80%.
“We had a great opening weekend-our best ever.” said Carter Pilcher, ShortsHD’s Chief Executive. “This just shows the enduring popularity of first-rate short movies while increasing the odds of winning Oscar pools.”
The program, which includes the live action, documentary and animation nominees (A Morning Stroll, Dimanche, La Luna, The Fantastic Flying Books of Mr. Morris Lessmore, Wild Life), will roll out to additional markets in the weeks to come and will hit over 200 screens in the U.S. and Canada prior to the Academy Awards ceremony February 26. Visit www.shorts.tv/theoscarshorts for show times and film information.