Fat Rock Ent., a new venture headed by former Film Roman CEO David Pritchard, is producing a slate of live-action/CG films based on a licensing agreement with Hasbro, Inc. Based on properties like My Little Pony and Super Soakers, The films will get theatrical distribution via a partnership with Loews Cineplex, Cinemark USA, Inc. and Carmike Cinemas, Inc.
The first slate of projects will be produced by SD Entertainment, founded by former heads of MGM Animation Paul Sabella and Jonathan Dern. The G-rated films, the first of which is expected to debut in theatres in July 2003, will combine live-action and digital animation.
Fat Rock’s flicks will fall in $5-10 million budget range and will be shown during the morning to midday hours when theaters are typically underused. The company feels that those are the hours when parents most want family-friendly fare available. The company is in the process of finalizing agreements with other exhibitor affiliates.
Other industry professionals behind the new Fat Rock are chairman Charlie Weber, former CEO of Lucasfilm Ltd.; and COO/CFO Harvey Finkel, former CFO of 20th Century Fox Studios.