Walt Disney Pictures and Walden Media have released a set of images from their upcoming CG-laden fantasy flick, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. In addition, the companies announced plans to reach the largest worldwide audience ever with the debut of the film’s eagerly awaited theatrical trailer debut on Saturday, May 7.
Disney and Walden say more than 200 million viewers in 32 countries across five continents will experience what has been dubbed a "global roadblock" of Narnia promotional materials. The blitz will be anchored by the U.S. broadcast debut of the trailer during ABC’s network premiere of Harry Potter and the Chamber of Secrets. The trailer will air simultaneously on Disney Channel and on four channels across the Starz Entertainment Group network, as it also hits the web on America Online Web sites and Verizon Wireless V CAST outlets. Verizon Wireless customers will also be able to access the trailer through the company’s V CAST wireless multimedia service.
Within 48 hours of the domestic launch, the international roadblock (dubbed in more than 11 languages) will simulcast on popular programs in such countries as the U.K., France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.
The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe opens in theatres everywhere on Dec. 9, 2005. Directed by Andrew Adamson (Shrek, Shrek 2) and produced by Mark Johnson (The Rookie, Rain Man), the film is based on the classic children’s book by C.S. Lewis and stars Tilda Swinton, James McAvoy, Rupert Everett, Jim Broadbent, Ray Winstone, Dawn French, Georgie Henley, Skandar Keynes, William Mosely and Anna Popplewell. Scribes Christopher Markus and Stephen McFeely adapted the property for the screen.
While they’re waiting for the trailer to premiere, fans of the book can check out these images that represent the look and atmosphere of the film. The pics seem to be concept art, blending shots of the actors in costume with illustrated backgrounds.