Japanese audiences will have a chance to experience Iron Man 3 in a completely new way when the feature plays in 4DX at a theater in Nagoya on April 26. The theater, which is operated by Korona World chain will screen 12 titles a year using the new format, says The Hollywood Reporter.
So what is this 4DX all about? According to the story, the 4D format uses strobe lights and ceiling equipment that can drop bubbles on the audience. The ticket will cost the audience a $13 extra premium for 3D versions and $10 for 2D pics in addition to the average price of admission, which is about $12.50 in Japan.
“It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system,” Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter.
The 4DX system is currently used in theaters in China, South Korea, Thailand, Russia, Mexico, Israel and a number of other territories in South America. The first film to be shown in the format was Avatar in 2009, in Seoul, where the company behind the system, CJ Group is headquartered. CJ Group is planning to bring 4DX to the U.S. this year, hoping to equip 200 theaters by 2018.