Blah Girls, a series of short interstitial animated shorts co-created by Ashton Kutcher’s Katalyst production company, will use the syndicated entertainment news show The Insider as a launching pad for a potential TV series.
The series, which will run in short one-minute segments, began airing on The Insider this week, Variety reports.
The goal is to spin off Blah Girls into its own half-hour series to run on first-run syndication or on a cable outlet.
The series, created by Katalyst and David & Goliath, features pop culture-obsessed teens Krystle, Tiffany and Britney talking about all the latest gossip.
Kutcher told the trade paper the Blah Girls indicated ‘Katalyst’s intent to further develop social content with an eye toward cross-platform reach.’