Imaginary Forces creative studio announces that Birdee — a very cute and politically conscious bird mascot created for SeePolitical’s local voter outreach project — has helped voter turnout in Culver City, California take wing this year. The local election held Tuesday, April 12 managed to smash voter turnout records in the city with the highest numbers in recent history.
Imaginary Forces artist Wes Yang designed Birdee for the campaign, which kicked into gear about a month before Election Day, with Birdee popping up in public spaces around Culver City as well as on mail-in ballots, sample ballots, high school voter registration drives, candidate forums and other voter-related materials and events.
Birdee’s hard work helped SeePolitical “brand” the election and increased voter turnout from 14.2% at the last election to a projected 24% in this year’s election — which involved no ballot measures, controversial issues or candidates which usually help boost voter interest. The previous record for Culver City was 20% turnout.