20th Century Fox, Blue Sky Studios and director Chris Wedge (Ice Age) have officially announced the launch of their next CGI project Robots. Scheduled for a March 11, 2005 release, news of the film’s production was announced at the American Museum of Natural History’s Imax Theater in New York City, in conjunction with the Licensing Show.
The brave new film is designed by acclaimed author and designer William Joyce (Rolie Polie Olie, George Shrinks) and written by Lowell Ganz and Babaloo Mandel. The plot centers on a young inventor with plans to improve the world and his battles with an evil corporate schemer. The project also boasts a top-notch voice cast, which includes Halley Berry, Ewan McGregor, Mel Brooks, Drew Carey, Jim Broadbent, Stanley Tucci, Dianne Wiest, Jamie Kennedy and Amanda Bynes, to name a few.
Fox Animation president Chris Melendandri told the Hollywood Reporter. “The story has real heart but it’s also extremely clever and really funny. It’s not futuristic and is not science fiction. It’s a far more complex movie to make than Ice Age with the creation of this entire world that appears as though someone just took a camera and found this world with an imagery that is so unique and compelling.”
Among companies that are also finding Robots unique and compelling are Mattel, Burger King, Kellogg’s, Keebler, Hewlett-Packard, HarperCollins and Vivendi Universal Games who have all signed up as promotional partners.