Hasbro’s durable action figure, first introduced to consumers in 1964, proved to be force to reckon with this Easter weekend. The new feature G.I. Joe: Retaliation made an estimated $51.7 million at the U.S. box office. The Paramount release was the number one release of the week and also made an additional $80 million in international territories, bringing its global total to a killer $132 million.
Family audiences continued to follow the adventures of DreamWorks caveman comedy The Croods, as the Kirk DeMicco and Chris Sanders feature landed on the No. 2 spot with a $26.6 million weekend, bringing its cume to a civilized $88.8 million Stateside and $227 million worldwide. Meanwhile Disney’s Oz The Great and Powerful still attracted masses to its colorful 3-D ride at No. 5 with another $11.7 million, and a $198.4 million cume in its fourth weekend.
Next weekend, you can prepare yourself for Danny Boyle’s very trippy thriller Trance (which stars James McAvoy and Rosario Dawson), Fede Alvarez’s horror reboot of Evil Dead and 3-D version of Steven Spielberg’s phenomenal 1993 classic Jurassic Park.