VFX studio Electric Theatre Collective has birthed a brand new, full-service production company and creative consultancy called Friends Electric, based in London and LA. Focused on creating highly original work across all forms of media for brands, bands, networks and agencies (with the boost of being able to tap into Electric Theatre Collective’s post know-how), the new shingle is being headed by Alex Webster and is launching with a noteworthy talent roster.
This includes animation veteran Pete Candeland, who has created cool animated videos for a little group called the Gorillaz, as well as energetic campaigns for clients like Coca-Cola, Redbull and the BBC Olympics campaign. Also on board are filmmaking and commercial collective Polynoid (SIGGRAPH Best in Show winner Loom), Cartoon Forum trailer creators Woodblock, and master color-crafter Lucas Zanotto.
You can check out examples of their work on friendselectric.tv.
Friends Electric intends to have a varied output of projects, spanning independent and commercial projects for media, art, culture and advertising, from commercials and TV shows to products, IP, apps, games, VR, immersive experience and live events. The shop has already created site specific experiences for Nike, MTV, Dom Perignon and the Arts Council; spots for Virgin Media and freeview, and tour visuals for Biffy Clyro and (in the works) Sir Paul Smith.
The electric friends also have two original TV series in development, as well as a kids’ edutainment platform, feature project, book and numerous VR titles.