Electric Company to Strip Daily on PBS

Sesame Workshop’s high-energy series The Electric Company will be offered daily on PBS KIDS GO! beginning September 7. Aimed at six- to nine-year-olds, the show reinforces strong literacy skills and teaches kids that reading is cool.

‘Reading and writing are critical developmental areas for children and children who are struggling with literacy skills by second grade are often at risk for never being able to catch up,’ says Linda Simensky, PBS’s VP of children’s programming. ‘By offering The Electric Company every weekday on PBS KIDS GO!, we are opening the doors for more children to explore reading and just how much fun it can be.’

Animation fans can look forward to catching some of the most exciting and vibrant projects from the country’s best artists featured on the show. Chris Finnegan, Mark Caballero, Seamus Walsh, Carl Adams, Stefan Bucher, Monica Anderson, Pat Smith, Joanna Davidovich, Brendan Burch and Selena Kassab are some of the talented animation directors contributing to the show. Indie shops such as Screen Novelties, Clambake Animation, 7 Robot and Six Point Harness are among the contributing studios.

According to PBS, The Electric Company is the No. 1 most-watched show on the PBS KIDS GO! block and its website (pbskidsgo.org/electriccompany) has had nearly four million visits and over 11 million Electric Company video clips played since its launch in mid- January 2009. For more info, visit www.pbskids.org/electriccompany.