Disney is giving viewers of its TV networks a first look at its new 3D Tim Burton’s Alice in Wonderland movie via a series of one-minute first looks at the film.
Three clips, which will feature never-before-seen footage, will air on ABC, ESPN and ABC Family between Jan. 31 and Feb. 6 and be customized for each outlet’s audience.
The clips will air on ABC during the Jan. 31 episode of Desperate Housewives and on the Feb. 1 installment of The Bachelor.
ESPN will air its clip during the 2010 NFL Pro Bowl on Jan. 31 and during the NBA game between the Denver Nuggets and the L.A. Lakers on Feb. 5.
The ABC Family clips will air on the Feb. 1 episode of Greek and the Feb. 6 airing of The Parent Trap.
A fourth clip will air as a Super Bowl spot on Feb. 7.
The 3D film stars Johnny Depp and Mia Wasikowska and is set to be released March 5.