In the public perception, Marvel and Stan Lee are one and the same. And now that Disney’s completed its merger with the comic-book company it’s also cutting a new deal with Lee and his POW! Entertainment company.
Disney has acquired a 10 percent stake in POW! For $2.5 million, expanding on a first-look deal it cut with the company in 2007.
Lee has long been the public face of Marvel, a role he continues to play for the company on a limited basis.
His exclusive relationship with Marvel ended about a decade ago, capping a run that began in the late 1930s when Lee went to work for the company as an assistant. Lee rose to the ranks of editor and head writer of the comic book publisher, helping to co-create with artists like Jack Kirby and Steve Ditko such popular characters as the Fantastic Four, Thor, Spider-Man, Iron Man, the X-Men, Nick Fury, the Hulk and Doctor Strange.
Lee went on to an executive role and spent years as the public face of the company and its representative in Hollywood.
Lee formed POW! In 2001 and the company has produced the TV movie Stan Lee’s Lightspeed, the reality series Who Wants to be a Superhero? and the direct-to-DVD movies Stan Lee’s The Condor and Stan Lee’s Mosaic.