Brother Bear to Take Unconventional Bow

Variety reports that Disney is pushing the release of its 2D animated comedic adventure, Brother Bear, back one weekend and opening it on a Saturday rather than giving it the conventional Friday bow. Originally scheduled to hit theaters Nov. 7, the film will instead debut on Nov. 1.

With Halloween falling on that Friday, Disney is avoiding competition form trick-or-treating, which generally keeps kids out of theaters. Twentieth Century Fox, on the other hand, is counting on drawing adult audiences on Halloween night with the re-release of the 1979 sci-fi chiller Alien, featuring never-before-seen footage.

Since most animated movies do the lion’s share of their box office business on Saturday, Disney reportedly has little concern over bypassing the Friday.

Brother Bear is the story of a young Native American hunter who seeks revenge against a bear, only to be magically transformed into a bear himself. In his quest to find redemption and return to his human form, he befriends a bear cub and becomes an unlikely mentor. The film features the voices of Joaquin Phoenix, Michael Clarke Duncan, Rick Moranis and Dave Thomas.