Beowulf Breaks IMAX Record

Beowulf: An IMAX 3D Experience scored the highest grossing second weekend in IMAX history, earning nearly $3 million on 84 domestic screens. IMAX theatres, which account for just 2% of the film’s deployment, contributed more than 17% of the weekend’s overall domestic take of $16.5 million, with a per-screen average of $35,076. The ten-day domestic total for the IMAX 3D release hit $8.8 million, with IMAX venues accounting for 45 of the 50 top-performing domestic locations playing Beowulf. Worldwide, the film has made $11.1 million at IMAX theaters since opening on Nov. 16.

‘The record-breaking second weekend performance of Beowulf in IMAX theatres provides another example of how IMAX 3D can drive multiplex attendance,’ comment IMAX co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler. ‘As 3D content becomes increasingly available in theatres around the world, we believe that IMAX 3D will remain the gold standard and continue to be first choice for consumers who want to experience movies in a way they cannot get anywhere else.’

The IMAX 3D version of Beowulf also continued to show strong results internationally, grossing $1.3 million on 35 screens through the second weekend, bringing the international total to $2.3 million. The film opened in Russia this past weekend and sold out every show at Moscow’s Nescafe IMAX Theatre, earning $120,000 over a four-day period at that location alone. Receipts at London’s bfi IMAX theatre were up 2% over its opening weekend, posting more than $115,000 for the second weekend in a row. The IMAX presentation contributed to a $26 million total that kept Beowulf at the top of the foreign box office for a second weekend.