Turner Broadcasting may be in hot water after a viral marketing campaign for the Adult Swim series Aqua Teen Hunger Force caused a terrorism scare in Boston yesterday. Bomb squads were called in and traffic ground to a halt in certain parts of the city after citizens reported seeing suspicious-looking LED light panels featuring one of the show’s character’s giving the middle finger.
Boston police have charged 27-year-old Peter Berdvosky of Arlington, Mass. with a felony for placing the devices on bridges, roadways and transit stops. Though Berdvosky has denied being directly employed by Turner Broadcasting, city and state officials have vowed legal action against the company.
Turner issued a statement that reads: ‘The ‘packages’ in question are magnetic lights that pose no danger. They have been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco and Philadelphia. Parent company Turner Broadcasting is in contact with local and federal law enforcement on the exact locations of the billboards. We regret that they were mistakenly thought to pose any danger.’
In addition to promoting the show, the blinking light devices are intended to drum up awareness for the upcoming feature film titled Aqua Teen Hunger Force Colon Movie Film For Theaters. Written, produced and directed by series creators Matt Maiellaro and Dave Willis, the movie is produced by Williams Street and will be released theatrically this March by First Look Pictures.