Still more of a niche product than the more mass-consumer experience company execs would like, Imax has nevertheless been a good deal for films particularly suited for 80-foot screens. The latest case in point, the sword-and-sandal epic 300. IMAX Corporation and Warner Bros. Pictures say that 300: The IMAX Experience has grossed more than $20 million worldwide in its first month of release since premiering on March 9, 2007.
That’s faster than any other 2D digitally re-mastered IMAX release. 300 is currently playing on 84 IMAX screens worldwide and is showing strong box office performances in both domestic and international markets. The film’s total worldwide box office from both conventional and IMAX theatres is now at $404.5 million.
“300 is an ideal film for Imax,’ says Dan Fellman, president of domestic distribution at Warner Bros. Pictures. ‘The excitement surrounding an enhanced rendering of the film has contributed to its strong showing.”