The minions must have been working overtime. This weekend, Universal Pictures and Illumination Entertainment have launched a giant “Despicablimp” to promote this summer’s release of the Despicable Me 2 feature.
Cruising at an average height of 1,000 feet, the yellow Despicablimp will travel approximately 20,000 miles over the next few months going from coast-to-coast and points in between. The blimp will make its first appearance Saturday, March 23 over Nickelodeon’s 2013 Kids’ Choice Awards.
You can visit the Despicablimp Command Center at www.despicablimp.com to track the airship via GPS and see the tour stops it is making along the way. Fans can tweet sightings of the blimp or post photos to Instagram or Flickr using #despicablimp to be featured on the site, and for a chance to win weekly prize giveaways. There is even a Despicablimp sweepstakes, where one lucky Despicable Me fan will win a trip for four to the Hollywood world premiere of the film and get the chance to ride in the blimp!