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Turner Fires Up Marketing Blitz for Toonami in Asia
Turner is launching a major marketing campaign for its Toonami brand in the Asia Pacific region. As part of the launch campaign for the block, which officially premiered on Dec. 1, animation fans are invited to attend events, enter an innovative competition and be a part of the brand’s development online.
Lucien Harrington, Turner International Asia Pacific’s VP of branding and communication said, “Toonami is a brand that thrives on fan engagement. Since we launched on December 1, we’ve received great feedback from our action-loving audiences and this campaign puts them front and center. At the upcoming Toonami Inception ’13 events in Singapore and Manila, and with the NAMI online competition, boys and girls will have the opportunity to connect with their TV heroes in a whole new, interactive way.”
In Singapore, the Toonami Inception event promises to be the biggest superhero gathering this side of the planet. On February 23, from 1-9pm at *SCAPE, the city’s center of youth culture, fan-boys and girls will have a chance to experience an effervescent combination of music, art, games and technology. Superman, Iron Man, Ben 10 and many other favorite heroes will pop up in illusion art displays and augmented reality applications. They’ll be able to shoot hoops with local basketball heroes, the Singapore Slingers, and get branded with show logos at the Graffiti Zone. Live hip-hop beats from local DJs throughout the day will complement b-boy performances from The Toonami Crew, and unique artwork from Billy Ma.
The event will then move to Manila on March 24 where, at Eastwood City Central Plaza, Toonami fans in the Philippines can kick off the start of the summer season.
Audiences across Asia are also invited to participate in an online competition and play an active part in the channel’s origins. Entrants must go to www.ToonamiAsia.com to watch a short video about NAMI, an artificial life-form from the future, and then submit their own ideas to complete the background to NAMI’s story. The winning concept will be produced into an animated clip and a unique comic book.