MTV Networks International announced that Leigh Anne Brodsky, president of Nickelodeon & Viacom Consumer Products, and Brown Johnson, executive creative director for Nickelodeon Preschool Television, will be the featured speakers for the Licensing Track seminar during the MIPCOM Jr. market in Cannes, France. Sponsored by LIMA, the worldwide trade organization for the licensing industry, the session will be moderated by David Jacobs of HiHat Media on Sunday, Oct. 8.
‘While at Nickelodeon, Leigh Anne and Brown have built some of today’s most successful kids’ properties such as Dora the Explorer and The Backyardigans,’ says LIMA President Charles Riotto. “The Licensing Track seminar is a tremendous opportunity for MIPCOM Jr. attendees to gain exclusive insight into the global programming and licensing business and LIMA is extremely excited to bring these two industry leaders together in this intimate forum.”
The Licensing Track seminar will provide an in-depth examination of how Nickelodeon developed the Dora the Explorer property, which has won the LIMA award for Best Film & Television Brand License for the past two years. Attendees will be given insight into Nickelodeon’s strategies for building hit programming, creating merchandising programs and coordinating broadcast launches with consumer product development and retail plans. Brodsky and Johnson will also dispense practical advice for children’s producers thinking about consumer products and the licensing business.
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.