Six programs emerged victorious as the Mobile Screenings and Awards concluded at MIPCOM in Cannes, France. Chosen by an international grand jury from a total of 23 nominated projects, the winning entries were recognized Wednesday evening in a packed auditorium at the 22nd edition of the major television, film and new media market.
Animation ruled the roost this year as Jokes from Green Paddy Animation Studio took the award for Best Original Made-for-Mobile Film or Video Content. Meanwhile, Best Repurposed Content From Existing Film or TV Property went to On This Day in History (OTDIH) from ITN ON in the U.K. and Best Made-for-Mobile TV Channel was awarded to NHK Mobile-G Channel, a division of NHK (Japan Broadcasting Corporation). Best Format for Interactive Mobile TV went to Forget the Rules by Global Dilemma Pty Ltd. of Australia and the award for Best Mobile Format for User-Generated Content was snatched up by U.K. company 3 Mobile for its See Me TV service. Finally, the Orange Grand Prize for Innovation Soccer Addicts, a sports talk show from Buongiorno of Italy
“Mobile TV represents a growing opportunity for the audiovisual content industry,’ comments Paul Johnson, director of the television division of Reed MIDEM, the company that organizes MIPCOM. ‘By creating and hosting the Mobile TV Awards at MIPCOM we aim to play an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film.”
Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the 2006 Mobile Screenings & Awards saw a record 290 entries from 34 countries, a 30% increase in submissions from 2005. The grand jury included Ericsson Mobility World VP Kurt Sill’n (Sweden), filmmaker Jean-Charles Fitouss (France), EBU/UER head of Interactive TV Nicoletta Iacobacci (Switzerland), International Program Consultants Inc. managing director Russell Kagan (U.S) and Joongang Broadcasting Co. CEO Mun Yeon Kim (Korea).