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MIPCOM: DIC Trollz, Hooks TF1, CBBC
DIC Ent. has inked deals with U.K.’s CBBC and TF1 in France for its new tween-targeted animated series, Trollz. Both broadcasters have acquired rights to 26 half-hour episodes to begin airing in 2005 and their merchandising arms will serve as the local consumer products agents for the property.
In April 2004, DIC acquired the worldwide entertainment and licensing rights to the 50-year-old, spiky-haired Troll character from the Troll Co. and is actively re-launching the brand with the help of such high-profile partners as master toy licensee Hasbro, master publishing licensee Scholastic, Warner Home Video, master apparel licensee Mamiye Broz and worldwide wireless content provider One World Interactive.
DIC’s Trollz brand rollout will begin in the first quarter of 2005 with an elaborate global web community utilizing telephonic applications. The launch will continue with the television series, video releases, consumer products and interactive games, timed to hit shelves in conjunction with back-to-school in the U.S. The international rollout is scheduled for fourth quarter of 2005.
The Trollz series reflects the trials and tribulations of teenage friendships and everyday life, building stories around such issues as jealousy, popularity, love, loyalty, identity and integrity. While the characters have real teen issues, they are also interested in fashion, hair, malls, "spell phones," magic and parties. DIC owns worldwide rights to the series, which was offered for the first time at MIPCOM.