Proceeds from a special screening of Mike Young Productions and Global Digital Creations’ Happy Little Submarines feature will be used to build new schools in earthquake-affected areas on China. Based on the studio’s Dive Olly Dive! animated series, the feature was released in over 260 Digital Cinema Multiplexes across China during the June 1 Children’s Day weekend, and received overwhelming box office response.
Over 113,000 admissions were tallied during the three-day opening weekend, with 100% of the film’s box office proceeds from the weekend donated by GDC towards the effort of rebuilding elementary schools damaged by the recent earthquakes in Sichuan, China.
‘There is a huge amount of rebuilding that needs to happen in these damaged areas,’ explains Catherine Xu, Deputy managing director at GDC. ‘We felt it was appropriate for us to apply the gains from this children’s film to help benefit kids in dire needs, like rebuilding their schools. With our employees’ donations and our opening weekend box office proceeds, we have raised enough money to rebuild one or two elementary schools in the earthquake devastated Sichuan region of China.’
‘The scale of the disaster in China and the effect on many young children’s lives is hard to comprehend,’ says Mike Young, co-founder and partner at MYP. ‘We experienced the terrible Northridge earthquake in California in 1994 and it is difficult to grasp that the Chinese quake was more than ten times greater. We’re just happy to be a part of the relief effort and doubly thrilled that our ‘little submarine that could’, Olly, created by Liverpool’s Andrew and Ian Ross in Wales, could bring some good to kids in China at this difficult time.’
The CG-animated feature is inspired by the kids’ property Dive Olly Dive! which follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. Little Happy Submarines and Dive Olly Dive!‘ are a co-production of MYP, GDC, Flying Bark Productions of Australia, KI.KA, ARD of Germany and Telegael of Ireland.It is also produced with the support of the MEDIA Plus Program of the European Community. The series airs on PBS Sprout in the U.S. For more info, visit www.mikeyoungproductions.com