M-Go, the digital content service joint venture of DreamWorks Animation and Technicolor has struck a content licensing deal with Starz Digital and launched in beta mode for users in the U.S. The latest arrangement will provide M-Go users access to such Starz content as Spartacus.
The latest content deal follows similar agreements with other big Hollywood players, including DWA, NBCUniversal’s film unit, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros. Digital Distribution and Relativity Media.
M-Go was originally scheduled to launch by year’s end and allows consumers to easily rent or purchase new releases and catalog films on any device or platform. It promises “the people-friendliest” service and “day and date new release films, catch up television and back catalog film and TV shows.”
If M-go doesn’t have the content that a user is looking for, it will help people find it on other media stores, including Amazon.com, iTunes, Netflix and Vudu.