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Kids Animate Against Smoking
The Thirteenth Annual TEAM (Tobacco Education Awareness Message) Awards were held last night at the Wadsworth Theater in Brentwood, Calif. Produced by AnimAction Inc. and funded by Proposition 99 excise tax on tobacco, the competition featured animated anti-smoking public service announcements created by student teams from 33 LAUSD Middle schools.
The high-tech event was hosted by comedian Tom Kenny, the voice of SpongeBob, who remarked on the extensive merchandising of his show by pulling a pair of SpongeBob boxers out of his pants. Kenny also voices Wayne on The Cramp Twins.
Other voice talent recruited to serve as presenters included Nancy Cartwright (Bart Simpson, Chuckie on Rugrats), Jason Marsden (Tino on The Weekenders, Max on House of Mouse), Grey Delisle (Daphne on What’s New Scooby-Doo?) and Kevin Michael Richardson, (Barney Rubble, Lilo & Stitch).
Joining the parade of guest presenters were Hey Arnold! creator/exec. producer Craig Bartlet, Frank Gladstone, head of artistic development for DreamWorks Animation, and City Attorney Rockard J. Delgadillo.
Outstanding Spanish Language PSA went to Stevenson Middle School for a spot titled “Now Hiring,” which will air on Telefutura 46 Los Angeles. Univision 34 Los Angeles’s pick for BEST Spanish Language PSA was “The Good Parent” by Pio Pico Middle School.
Kenny presented the award for Outstanding Character Design PSA to 32nd Street Magnet School for its entry titled “Rap Concert.” Sponsor Fox Box will air the spot.
Nightingale Middle School picked up the Toon Disney TEAM award for Outstanding Animatioin PSA, while the Cartoon Network-sponsored Outstanding Story PSA award went to Wilmington Middle School.
Finally, Kids’ WB! voice talent Stacie Chan and Jim Cummings presented Best PSA to Marina Del Rey Middle School for a piece titled “Road to Ruin,” which will air on Kids’ WB!.
More information on the AnimAction TEAM Awards program can be found at http://www.animaction.com/programs.htm