Hypefest Opener Feels Radiant

Hypefest, the cool L.A.-based showcase of innovative shorts, music video and commercials, has tapped Knoxville, TN-based Radiant Media to produce its 2005 show open. Timed to take advantage of the presence of many animators and CG professionals in L.A. for SIGGRAPH, Hypefest 2005 will offer cutting-edge screenings and parties at Cinespace in Hollywood, July 29-31.

‘HypeFest links independent ideas with commercial creativity and Radiant’s concept and company attitude reflects that idea in a truly complementary fashion,’ says HypeFest Festival co-director Jessie Nagel. ‘Choosing the right creative team for our open is always a fun and difficult challenge. Each year we see such great work, and Radiant’s concept is no exception.’

‘We’re very excited to have been selected to produce the HypeFest 2005 open,’ says Radiant Media’s Doug Refro. ‘Our concept’s classic, educational filmstrip aesthetic fits nicely with the HypeFest mission to promote short films, music videos, commercials, and promos at one event. It’s a terrific opportunity to showcase our conceptual and production skills and our somewhat random sense of humor.’

Radiant Media, Inc. is an animation, design, film and production company which produces television productions, graphic packages, promos, and commercials for clients including DIY Network, Discovery Health, Food Network, HGTV, and Oxygen Network.

For more information, visit www.radiantmedia.tv and www.hypefest.com.