Hollywood and Games Summit Kicks Off in L.A.

The first-ever Hollywood and Games Summit got started today at the Beverly Hills Hotel as business and creative professionals from the video-game and film industries gathered to address the increasing collaboration between film and interactive entertainment. Presented by the CMP Game Group, host of the Game Developers Conference (GDC), and entertainment trade publication The Hollywood Reporter, the event kicked off with a keynote address by filmmaker Paul W.S. Anderson, who has adapted such hit games as Mortal Kombat and Resident Evil, and is next tackling the classic PC fave Castlevania.

“Our goal is to synchronize the creative and business leaders of game and film,

and thereby take chance out of the collaboration equation,” says Jamil Moledina,

exec director of the GDC. “By peeling back the filtering layers that normally

surround these visionaries, we enable a greater density of effective networking.”

The inaugural event covers topics such as synchronized production, how to pitch to the other side, capturing the movie feel in game play, sharing marketing buzz and cross-pollinating production techniques such as pre-visualization. Session panelists include Village Roadshow Pictures president and CEO Steve Krone; Electronic Arts Los Angeles VP and general manager Neil Young; 20th Century Fox VP of Production Steve Asbell; Marvel Studios president of production Kevin Feige; Treyarch exec producer Chris Archer; Movielink VP of business development Sean Besser; and Xbox Live Arcade general manager Greg Canessa.

More information on the Hollywood and Games Summit can be found at www.hollywoodandgames.com.