Geronimo Stilton Wins at Bologna

Geronimo Stilton, an award-winning kids’ chapter book series that has spawned an animated TV show, was awarded the Grand Prize at the first-ever international License! Global Challenge, held on April 2 at the Bologna Children’s Book Fair in Bologna, Italy. Atlantyca Ent., which holds worldwide rights to the Geronimo Stilton brand, joined Taffy Ent., the worldwide (except Italy) consumer products licensor, in presenting the property to an international jury of licensing industry leaders at the fair.

The Bologna Children’s Book Fair, in partnership with License! Global magazine, launched the new contest this year to showcase the publishing properties with the highest merchandising potential. Comic books, manga, children’s books, novels and other forms of publishing were eligible for consideration, provided they had not yet launched licensing programs. License! Global‘s editorial staff selected the finalists to present at the fair and an international jury of licensing industry leaders chose Geronimo Stilton for the top prize.

The Geronimo Stilton books follow the adventures of a mouse who lives in New Mouse city on Mouse Island. Credited as the author of the books, Geronimo writes for The Rodent’s Gazette and manages to get into capers with his younger sister, Thea Stilton: his cousin, Trap Stilton: and his favorite nephew, Benjamin Stilton. Since debuting in May of 2000 through Italian publisher Edizioni Piemme, the Award-winning series has sold more than 16 million books in Italy alone, and has been translated into 30 languages, including English (published in the U.S. by Scholastic) French (Albin Michel Jeunesse) and Spanish (Editorial Planeta).

Atlantyca, 9 Story and MoonScoop are producing 26 half hours of an animated Geronimo Stilton series. The three companies will also share in the international distribution rights for the property. Television and home video rights for all English-speaking territories are held by 9 Story, while Taffy Ent., which manages distribution for MoonScoop, will distribute the series in French-speaking territories. Atlantyca retains rights in Italy and the rest of the world, and will handle North American distribution in conjunction with 9 Story.