Foster’s Floats in Macy’s Parade

Cartoon Network’s hit original series Foster’s Home for Imaginary Friends will be represented at this year’s Macy’s Thanksgiving Day Parade, taking place in New York City on Nov. 23. Blue blob Blooregard Q. Kazoo and friends will float down Broadway singing the Beatles’ classic ‘With A Little Help From My Friends’ during the 80 Anniversary event. Shortly after the Parade, viewers can switch over to Cartoon Network to catch the 7 p.m. premiere of the first Fosters Home movie, Good Wilt Hunting, which will introduce the creators of the other imaginary friends.

The Foster’s float will be a 30-foot-tall replica of Madame Foster’s rainbow colored mansion and will feature all of the favorite imaginary friends. The Center for Puppetry Arts will bring the characters to life as multiple puppets of Bloo pop out of the windows and chimney while Cheese reclines in an open window and Wilt leans against the house on the ground floor. Eduardo will be featured on the float as a walk-around character, and Coco and Herriman will be seen as sculpted replicas.

According to Dennis Adamovich, senior VP of marketing for Cartoon Network, the parade appearance is part of an overall effort to establish the Foster’s characters as iconic ‘spokestoons’ for the network. ‘We feel there is no better ‘face’ for Cartoon Network than these wonderfully creative, adventurous and mischievous characters from Foster,’ he comments. ‘They are the perfect embodiment of the Cartoon Network motto ‘ Fun, Funny, Fearless.’

Cartoon Network is working to push the series and its characters in a number of areas through a network-wide programming and marketing initiative that will extend well into 2007. The media blitz has included cross-over promos featuring Bloo and best friend Mac interacting with characters from Camp Lazlo, The Grim Adventures of Billy & Mandy, My Gym Partner’s a Monkey, Ben 10 and The Life & Times of Juniper Lee. The consumer products program will include the launch a Foster’s line of toys and games from Mattel this spring.

More than 50 million television viewers across the country are expected to join approximately 3.5 million spectators lining the streets of New York City in watching the Macy’s Thanksgiving Day Parade, which will mark the official start of the holiday season for the 80th year.