Rich Ross, president of Disney Channel Worldwide, will deliver a keynote address at MIPCOM Junior on Oct. 7, the second day of the event. This year’s market for children’s programming takes place Oct. 6-7 at the Carlton Hotel in Cannes, France, in advance of the Oct. 8 start of MIPCOM.
MIPCOM Junior attendees will be let in on some secrets of Disney Channel’s global success. Ross, who oversees the company’s kids’ TV business, a total of 67 channel feeds around the world, held executive positions at Nickelodeon/Nick at Nite and FX Networks before joining Disney Channel as senior VP of programming and production in 1996. He has since overseen the creation of the Playhouse Disney preschool block and has boosted the channel’s tween viewership by green-lighting such hit series as That’s So Raven, Lizzie McGuire and Even Stevens. In addition, he created the Disney Channel Original Movies franchise, which has lauched a number of hit telepics including the hugely successful High School Musical movies.
Other MIPCOM Junior highlights will include a focus on children’s televison production in India and the MIPCOM Junior Licensing Challenge, in which Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky, will lead a jury of experts in evaluating the licensing potential five projects that have not yet been aired. Also on Oct. 6, participants are invited to attend the “Kick-off Session: Improve your Pitch” for personal guidance on perfecting pitching skills.
The 2006 MIPCOM Junior welcomed 829 participants from 529 companies and from 52 countries.’Of the 937 programs presented to international buyers, 562 were new.
For more information on the mart, go to www.mipcomjunior.com.