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Discreet’s “Animation Night” Looks at 3D in 2003
Discreet, maker of 3ds max, will address 3D industry trends for 2003 at its “Animation Night” event tomorrow, Feb. 5, in New York City. Pundants on hand to talk about current projects and offer insight into the state of the industry will include three-time Emmy Award winner and founder/president of Digital Dimension, Benoit “Ben” Girard (Final Destination 2); lead artist/art director for Ubi Soft Ent.’s upcoming game, Rainbow Six 3: Raven Shield, Carol Bertrand; EyeballNYC’s CG supervisor, Stuart Simms; and industry animator Kim Lee.
With the worldwide total realized market for digital content creation software estimated to reach $2.076 billion in 2003, software companies are searching for better ways to maintain and expand their market share in a time when the growth outlook for the industry is relatively flat. According to Discreet, the new year offers strong indicators that 3D will experience increased usage of real-time capabilities in traditional markets such as film and games development, as well as new and emerging markets such as handhelds and wireless devices.
Other 2003 trends to be discussed include: the role of 3D in the game development gateway; the ongoing desire to increase productivity while achieving greater return on investment; new advancements in rendering technologies and solutions; and the accessibility and availability of 3D talent.