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Brooklyn-Based Dream Factory Open for Business

Festivals and Events

Brooklyn-Based Dream Factory Open for Business

M. Wartella’s new Brooklyn-based full-service studio Dream Factory Animation has officially announced its arrival on the hand-drawn toon scene. Founded in January 2013 by industry-veteran and New York City underground cartoonist M. Wartella (The Village Voice, Cartoon Network’s MAD), the studio is located in a 100-year-old industrial factory near Williamsburg’s Graham Avenue L stop.

“I’ve produced nearly 300 hand-drawn animated MAD shorts for Warner Bros. since 2010,” says Wartella, “So it seemed like the right time to expand and make these services available to everyone interested in animated cartoons.”

With a staff of some of New York’s top animators in place, the studio is also producing a weekly series of online shorts for WIRED called Mr. Know-It-All, which is based on the magazine’s popular advice column.

Wartella has also devised a proprietary system for creating animated cartoons.

“Using my secret formula, we can produce super-high-quality cartoons in a time frame that would be virtually impossible for any other animation studio to rival,” he claims. “We can turn out a fully-animated 30-second spot from top to bottom in one business day if we have to. This brings traditional animation within reach for almost any commercial business that wants to get noticed.”

Wartella plans to offer personal one-on-one animation classes evenings this fall. He is also inviting any talented cartoonists to drop by during business hours. For more info visit

Mad Magic Reel 2013



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