Throughout the summer, the Ben 10 Alien Party Tour will be bringing exciting events and opportunities for fans to win an out-of-this-world Ben 10 party experience to Smyths Toys Superstores around the UK. Each stop will feature a range of free, action-packed activities, including a branded inflatable assault course, costume character appearances, giveaways, face painting and more.
The tour will visit Smyths stores in Glasgow (9th August); Wallsend (11th August); Hull (16th August); Blackpool (18th August); Dublin (23rd August – TBC) and Swansea (date TBC).
Ben 10 fans that are unable to attend the events don’t have to miss out on the fun, as Cartoon Network has created a digital Ben 10 Alien Party Kit so they can host their very own themed party at home. (Download here.)
The get the truly stellar personalized party treatment, though, Ben 10 super fans will have a chance to enter a competition to win the ultimate Ben 10 Alien Party for 30 of their friends at the nearest Smyths store, with exclusive access to the assault course, an Omni-enhanced AR experience, costumed characters, face painting, and awesome Ben 10 goody bags.
“Ben 10 is one of the most successful boy’s properties of all time and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves,” said Graham Smith, Director of Licensing, Northern Europe. “We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in a uplift in retail footfall and consumer product sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.”
Ben 10 airs daily at 4 p.m. on Cartoon Network in the UK.