BBC, Fox Lead PROMAX&BDA Awards

BBC Broadcast led the pack at the 2004 PROMAX Awards and Fox Sports was among the big winners at the 2004 BDA Awards, both presented by non-profit association PROMAX&BDA during a joint ceremony recognizing promotion, marketing and broadcast design professionals. The awards were presented last night at New York’s Hilton Hotel & Towers. Presiding over the evening was actor Michael Ian Black from NBC’s Ed and VH1′s I Love the 70s/80s/90s series.

Dominating the PROMAX international categories, BBC Broadcast, the commercial creative division of BBC, took home an unprecedented 33 awards. The creative unit, which recently announced its expansion into the U.S., picked up 18 Gold and 15 Silver awards for everything from brand/image and program promotion to directing, copywriting, sound design and print work.

Other big winners in the international division were the U.K.’s ITV, with six Gold and six Silver; and Germany’s Premiere Fernsehen GmbH & Co KG, with five Gold and five Silver. Cartoon Network picked up four Gold, three Silver and one Judges’ award; while the combined wins of Star Group (four Gold and three Silver) and Star India (three Gold and five Silver), gave the group a family win of 15 PROMAX awards.

Among the North American PROMAX Award winners, several companies tied with a total of 10 awards each. Fox Sports earned seven Gold and three Silver, as did new digital network VOOM. The WB and HBO both picked up five Gold and five Silver wins, while ABC and Turner Classic Movies both took home four Gold and six Silver awards. Comedy Central earned six Golds and three Silvers, for a total of nine awards.

Asia’s Star Group Ltd. took home the most BDA international awards, with five Golds, one Silver, one Bronze and three Judges’ awards, just narrowly inching past Warner Bros. International Television, which picked up six Golds, two Silvers and one Bronze.

On the North American front, Fox Sports dominated with a total of 19 BDA awards, including eight Gold and five Silver. VH1 had a total of 15 awards, with four Gold, nine Silver and two Bronze; while Fox Cable Networks/Fuel earned eight Golds, four Silvers and one Bronze for a total of 13 BDA Awards.

The PROMAX Awards and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality and results in achieving marketing objectives. The awards ceremony is part of the organization’s annual Conference and Exhibition, held June 23-25 at the New York Hilton & Towers in Manhattan. For a complete list of the 2004 PROMAX and BDA Award winners or for information on the 49th annual conference, visit