Asia’s foremost programming market, consisting of Asia Television Forum (ATF), Asia Film Market and Conference (AFMC) and Asia Animation (AAN), closed last week to a record turnout. The three-day event welcomed more than 3,500 participants from 38 countries.
The nine-story Garden Wing at the Shangri-La Hotel was transformed into an exclusive marketplace where 146 seller companies from 26 countries took up suites to showcase their latest programs. Exhibitors included leading media companies such as Buena Vista Int’l Television, CBS/ Paramount Int’l Television, Lions Gate Ent., NBC Universal and Sony Pictures Television Int’l. According to organizers, 40% of the exhibitors have already re-booked for next year.
The event also played host to key buyers from across 24 countries including Cambodia, Bhutan, Vietnam, Bangladesh, Sri Lanka and Pakistan.
Ed Ng, president of Reed Exhibitions Singapore, the organizer of ATF and AFMC, comments, "We are extremely pleased that ATF-AFMC 2004 was such a success. Over $21 million was transacted over the 3 days, surpassing last year’s $13 million. Another $29 million is expected to conclude in the next six months, and $26 million in the next 12 months. These are clear indications that Asia is playing an increasingly important role in the global media business and AT-FAFMC remains Asia’s most important media marketplace."
Highlights at the event included Interactive TV (iTV) and a special animation showcase. The mart also featured the ATF Conference, Asia Animation Summit and Conference and the inaugural Media Financing Forum. Financiers from seven countries were able to review 32 shortlisted projects vying for funds set aside for productions by Asian companies.
Another highlight of the show was the SuperPitches–the ATF SuperPitch for TV programimng and the Animation SuperPitch for animated content. The winner of the ATF SuperPitch was The Legacy of Geoffrey Bawa from Fluid Prods. of Singapore. The winning entry for the Animation SuperPitch, House of Loo from Creative Licence of Malaysia, beat 45 other entries to claim the top prize.
ATF-AFMC took place Dec. 1-3 at the Shangri-La Hotel Singapore. The next edition will be held Nov. 30 through Dec. 2, 2005, in Singapore.