Animation Producers Talk Drawing New Audiences

The PGA New Media Council will again shift its focus to animation as it hosts its latest Producers Guild panel discussion and mixer on the evening of Thursday, Nov. 11, at the Sony Imageworks Theater in Culver City, Calif. Leaders in animation production from top studios will be on hand to discuss their latest releases and the state of the industry, specifically what’s being done to attract different audiences.

The distinguished panel will include industry professionals from Sony Pictures Imageworks, Cartoon Network, Dreamworks, Disney, Universal, TOKYOPOP and JibJab Media. They will cover such topics as pitching and deal making, domestic and foreign production studios, skill sets vital to animation producers and technology used to create new animation styles and distribution venues. Attendees will also get the inside scoop on such recent high-profile projects as The Polar Express, Shrek 2, Van Helsing: The London Assignment, The Chronicles of Riddick: Dark Fury, Reign: The Conqueror and the online Bush/Kerry political spoofs, This Land Is Your Land and Good To Be In D.C.

Networking and cocktails will begin at 7:30 p.m., followed by the panel discussion at 8 p.m. There is no charge for Active PGA members. Guests accompanied by Active PGA members get in for $10 and non members admission is $20 (make check payable to Producers Guild of America). RSVP by Nov. 9 at


Sony Imageworks Theatre is located at 9050 West Washington Blvd. in Culver City. Parking is free at below ground parking provided by Sony Pictures Digital Entertainment. The event is produced by NMC Events Committee chairs James Fino and Duncan Wain.

Keep reading Animation Magazine Online for further updates on featured panelists and other details.