AFI Launches Digital Content Fest

The American Film Institute (AFI) is set to begin its Digital Content Festival on July 20 at its Hollywood campus. The day-long event is intended to showcase the year’s best interactive and digital media from around the world, including content created for television, mobile devices, games and broadband. The program will also feature presentations from AOL, FOX Television, MTV, Showtime, BBC, EchoStar, Comcast, Sprint, (M)FORMA and others.

The AFI Digital Content Festival is presented by the newly re-launched AFI Digital Content Lab, formerly known as the Enhanced Television Workshop. For more than seven years, this collaborative production workshop has paired television and content companies with technology and design innovators to prototype next-generation interactive applications, many of which are now being brought to market. AFI announces that six companies have been accepted for production or development projects during the lab’s current cycle: A&E Television Networks, Reuters, Simmons Lathan Media Group, Telemundo, WWE and Zodiac Gaming LLC. Past participants include Disney Channel, Nickelodeon, Sesame Street, WGBH, ABC, Discovery Networks, HBO, Showtime, MTV and CNN.

“With the Digital Content Festival, as well as in our year-round Digital Content Lab, AFI raises the bar for content and technology companies alike,” boasts AFI’s director and CEO, Jean Picker Firstenberg. “Our intention is to inspire great work in these exciting new media forms and to provide a common ground for everyone who wants to create great entertainment in our shared digital future,”

Speakers lined up for the festival include AOL chairman and CEO Jonathan Miller, Sesame Workshop Interactive Media Group VP Paul Marcum, Fox Mobile Entertainment president Lucy Hood, MTV Networks senior VP of digital music and media Jason Hirschhorn, Showtime Networks Inc. president/exec producer of digital Media Chris Lucas and The Interactive Channel (Hong Kong) founder Robert Chua.

Sponsoring the Festival is microprocessor designer and manufacturer Intel Corp., which was the founding sponsor of the AFI Enhanced Television Workshop. The AFI Digital Content Lab is sponsored by the Corporation for Public Broadcasting and the Microsoft Corporation.